Авинаш кошик веб аналитика 20 скачать
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В нашем клубе собрано уже больше 15 000 видеокурсов, инфопродуктов, складчин, схем заработка, обучающих программ на темы: Бизнес курсы, Заработок, Создание сайтов, SEO, Дизайн, Программирование, Электронные книги, Иностранные языки, Форекс, Инвестиции, Эзотерика, и т. Обновляя традиционные подходы, Авинаш развенчивает мифы, идентифицирует ловушки и демонстрирует специфичные, простые и расширенные методологии для трансформации образа вашего мышления. From the paper we print on to the authors we work with, our goal is to bring you the best books available. Несмотря на бурное развитие веб-среды, онлайнового маркетинга и рекламы за последние несколько лет, подход к использованию данных в основном остался тем же самым, что и десятилетие назад. Your browser may also contain add-ons that send automated requests to our search engine. В этой книге лидер в области веб-аналитики, Авинаш Кошик, представляет платформу веб-аналитики следующего поколения, которая существенно расширяет интеллектуальные возможности организаций и способствует более быстрому их росту. Выясните, как отступить от анализа популярности веб-сайта, почему основное внимание следует уделять надежным данным, каковы способы приобретения лучшего понимания, которое поможет выработать мировоззрение, направленное на понимание клиента, без надобности жертвовать интересами организации.
The current document download page has been viewed 71217 times. Now, with Web Analytics 2. Consider buying up all the copies of this book before your competition gets a copy. In Web Analytics 2. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. Further, readers should be aware that Internet Web sites listed in this work may have changed or disappeared between when this work was written and when it is read. For general information on our other products and services or to obtain technical support, please contact our Customer Care Department within the U. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. Library of Congress Cataloging-in-Publication Data is available from the publisher. All other trademarks are the property of their respective owners. This book is part of a family of premium-quality Sybex books, all of which are written by outstanding authors who combine practical experience with a gift for teaching. Sybex was founded in 1976. From the paper we print on to the authors we work with, our goal is to bring you the best books available. I hope you see all that reflected in these pages. Feel free to let me know what you think about this or any other Sybex book by sending me an email at nedde wiley. Customer feedback is critical to our efforts at Sybex. Best regards, Neil Edde Vice President and Publisher Sybex, an Imprint of Wiley To the wind beneath my wings, my inimitable wife Jennie. Acknowledgments Were it not for the love, patience, and support of my family, it would be impossible to write this book and hold down a few full-time jobs, advise three companies, write a blog, and travel the world evangelizing the awesomeness of data. My wife Jennie is my biggest cheerleader and counsel, and for that I shall remain in debt to her for several lifetimes. In approximately three and a half years I have written 411,725 words in my 204 blog posts, and the readers of my blog have written 615,192 words in comments! Their engagement means the world to me and motivates me to make each blog post better than the last. It is impossible to thank each person, so on their behalf let me thank three: Ned Kumar, Rick Curtis, and Joe Teixeira. As the song goes, I get by with a little help from my friends… in the last few years I have benefited from the help of two dear friends in particular. Bryan Eisenberg, the author of Always Be Testing, has consistently shared life lessons about this business and helped a ton with my own journey. Mitch Joel, the author of Six Pixels of Separation, has helped me become a better public speaker and, as if that were not enough, connected me with anyone worth connecting to! A huge motivation behind this book was the incredible work done by The Smile Train, Doctors Without Borders, and Ekal Vidyalaya. They make the world a better place, and I feel blessed that the money raised by my books helps me be a small part of their mission. Last, but not least, my fantastic team at Wiley. This book was written and published at a pace that would drive mere mortals crazy, but not them. They worked harder than I did, they pushed deadlines and me! Stephanie Barton, Kim Wimpsett, Liz Britten, and Willem Knibbe, you rock! He is also the analytics evangelist for Google and the cofounder of Market Motive, Inc. As a thought leader, Avinash puts a commonsense framework around the often frenetic world of web analytics and combines that framework with the philosophy that investing in talented analysts is the key to long-term success. He is also a staunch advocate of listening to the consumer and is committed to helping organizations unlock the value of web data. Avinash works with some of the largest companies in the world to help them evolve their online marketing and analytics strategies to become data-driven and customercentric organizations. He recently received the 2009 Statistical Advocate of the Year award from the American Statistical Association. Contents Introduction Chapter 1 The Bold New World of Web Analytics 2. Are you planning a software version? What do you include for free, and what costs more? Who are they using now? May we call one of these former clients? How to Conduct a Test Best Practices for Lab Usability Studies Benefits of Lab Usability Studies Areas of Caution 170 171 174 174 174 Usability Alternatives: Remote and Online Outsourced.
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